DJ Sbu sells 26% stake of MoFaya for R493m

April Fool Joke: DJ Sbu sells 26% stake of MoFaya for R493m 

You just gotta love DJ Sbu and his hustle. I especially love how he manages to get people talking about him, whenever he wants.

And his latest marketing tactic was announcing yesterday that Coca Cola had bought 26% of his Mofaya Energy Drink for a whopping R493 million, and we all ate it up.

And it turns out that it was his April Fool Joke, but of course he got attention and congratulations for that.

DJ Sbu has been pushing Mofaya for years now, it just turned two on January this year.

He made the announcement through social media, “…Before you read about it on tomorrow’s Sunday Times Newspaper. We would like to proudly announce the sale of a 26% stake of the @Mofaya_Official Beverages Company to @CocaCola for R493 Million Rands.

An acquisition deal that will see the Mo’Faya Brand produce it’s own carbonated drinks categories, different energy drink flavours & will see the MoFaya Brand in every fridge in the whole of South Africa, SADC & to over 17 African countries. The R493 Million paid by Coca Cola will NOT go to the MoFaya Beverages Company shareholders but it will be invested back into the company for at least a period of 3 years before shareholders can withdraw.”

5 years ago we embarked on a journey to create the first black owned energy drink brand @mofaya_official with these amazing gentlemen. Mr Molai & Mr Likhuleni Shongwe. Little did we know what we were getting ourselves into. It’s been a journey full of ups & downs, lessons & celebrations, losses & wins, disappointments & joys. To this day I am proud to have taken up the project. Having spent over R6M of our own money to this start up African Beverages Brand we are proud to have built it to where it is today. @mofaya_official now informally sells over 1.2 Million cans every month. Today we would proudly like to thank each & everyone who’s been there for us through thick & thin. Through our trials & tribulations. Through our sadness & happiness. One of the main reasons I’m ready to move onto my new start up company @MassivMetroSA is because hard work has finally paid off for us. we have been silently working on this deal for 2 years. Before you read about it on tomorrow’s Sunday Times Newspaper. We would like to proudly announce the sale of a 26% stake of the @Mofaya_Official Beverages Company to @CocaCola for R493 Million Rands. An acquisition deal that will see the MoFaya Brand produce it’s own carbonated drinks categories, different energy drink flavours & will see the MoFaya Brand in every fridge in the whole of South Africa, SADC & to over 17 African countries. The R493 Million paid by Coca Cola will NOT go to the MoFaya Beverages Company shareholders but it will be invested back into the company for at least a period of 3 years before shareholders can withdraw. This means growth for our brand, corporatising the company, putting in structures that will see the brand become what we have always dreamt of. This is the beginning for us & we are very excited by this opportunity. Siphiwe Likhuleni Shongwe will continue to be our CEO, I will continue my role as the marketing director & we will be operating from the @CocaCola head office starting 1st July 2017. More details to be revealed at our press conference scheduled for this Wednesday 5th April 2017. #BlackChildItsPossible #DreamsDoComeTrue #Beverages #StartUp #Business #Entrepreneurship

A post shared by MassivMetro (@djsbulive) on

He had us going there for a minute, but thanks to him, a lot of people believed that dreams do come true, even if it was just for a minute.

Salute to this guy . . . we loving the hustle!

Pic cred: DJ Sbu Instagram