Mxit, SA’s Free instant messaging app is heading for a shutdown. Mxit is going to close down all it’s operations, and it’s going to donate all its tech assets and intellectual property to ‘The Reach Trust’, reports Fin24.
Mxit, which at some point had the most users in South Africa, has a lost a big chunk of its users, in the millions. In 2013, Mxit boasted 7.5 million users, and fast forward to July 2015, it only has 1.2 million users.
Though it may be shutting down, the application will still be available for Mzansi to download.
“But as part of the deal, Mxit chief executive Francois Swart will depart after three years in charge. Almost 30 Mxit staff will also be transferred to The Reach Trust under CEO Andrew Rudge and ex-FNB CEO Michael Jordaan, who has been the chairperson of Mxit, will not be actively involved with the operations of The Reach Trust.”
Part of the change involves Mxit walking away from the businesses that they had in India and in Nigeria.
“The Reach Trust has been providing free services such as text-based counselling and education initiatives to up to 10 million people since 2012.”
Source: Fin24 & Yomzansi